This is the beginning of something bigger than you could ever imagine…
Live Nation Entertainment has big shows, and coming soon, a massive ticketing enterprise. Walmart is a behemoth that needs no introduction. So what happens when the two shake hands? The answer is a seriously huge ticketing outlet.
Earlier today (Friday), the two companies confirmed a partnership that will open ticketing outlets within roughly 500 stores. According to details from Live Nation executive chairman Irving Azoff at the NBA Technology Summit in Dallas, the initial installations will happen in major cities like Chicago, Los Angeles, and Dallas before a broader rollout. Walmart shoppers will be able to purchase tickets for sporting events, music gigs, and most likely the full range of Ticketmaster-serviced shows.
The deal bears similarity to an arrangement forged last year between the pre-merged Live Nation and Blockbuster. The latest deal was subsequently confirmed by a Walmart spokesperson.
WOW! That is sooooo big, or rather, huge! I can buy grapes, yogurt, and tickets to the N.E.R.D. show? BAWES!